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The Value of Destination Loyalty: Myth or Reality? The Case of Visitors to Kissimmee/St Cloud, Florida

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Andrew Walls

Contribution Title

The Value of Destination Loyalty: Myth or Reality? The Case of Visitors to Kissimmee/St Cloud, Florida

Publication

Journal of Hospitality Marketing and Management

Co-author

Croes, R., Shani, A.

Year

2008

Description

Complete Citation

Croes, R., Shani, A., & Walls, A.R. (2008). The Value of Destination Loyalty: Myth or Reality? The Case of Visitors to Kissimmee/St Cloud, Florida. Journal of Hospitality Marketing and Management, 19(2), 115-136.

Website

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