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Generating eReferrals Using Incentives and Bribes: A Field Experiment Testing Various Incentives for Online Referrals.

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Jan Ahrens

Contribution Title

Generating eReferrals Using Incentives and Bribes: A Field Experiment Testing Various Incentives for Online Referrals.

Conference

Association of Consumer Research

Year

2008

Description

Association of Consumer Research

2008. Poster session regarding eReferral dissertation topic. Ahrens, Jan and Michal Ann Strahilevitz. Generating eReferrals Using Incentives and Bribes: A Field Experiment Testing Various Incentives for Online Referrals. Association of Consumer Research Conference Proceedings, 2008.

Complete Citation

Website

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