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Can Companies Initiate Positive Word of Mouth?

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Intellectual Contribution by Jan Ahrens

Contribution Title

Can Companies Initiate Positive Word of Mouth?

Conference

Persuasive Technology

Year

2007

Description

Persuasive Technology

2007, Stanford. Presentation regarding eReferral dissertation topic.

Ahrens, Jan and Michal Ann Strahilevitz, PhD. Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms. Persuasive 2007 Conference Proceedings.

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