Intellectual Contribution by Bruce Heiman

Contribution Title

The Isolation of Design Thinking in Firms and Management Education: Definitions, Impediments, and Ways Forward

Conference

The 10th International Conference on Global Business & Economic Development

Year

2007

Description

The Isolation of Design Thinking in Firms and Management Education: Definitions, Impediments, and Ways Forward (With Bill Burnett (Stanford)

Abstract:

We draw on our experiences as university-level educators in design and management, as well as consulting, to argue that management education has isolated design, specifically design thinking, from traditional management curricula and firms

Complete Citation

The Isolation of Design Thinking in Firms and Management Education: Definitions, Impediments, and Ways Forward (With Bill Burnett (Stanford)Abstract:We draw on our experiences as university-level educators in design and management, as well as consulting, to argue that management education has isolated design, specifically design thinking, from traditional management curricula and firms

Website

See Faculty: Bruce Heiman