College of Business {College of Business}

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Consumer Value Of Product Design And Its Measure

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Minu Kumar

Contribution Title

Consumer Value Of Product Design And Its Measure

Conference

AMA Summer Marketing Educators? Conference 2010

Year

2010

Description

This paper won the best paper in the conference and the best paper in the track awards at the Summer AMA 2010 in Boston, MA

Complete Citation

Website

See Faculty: Minu Kumar

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