College of Business {College of Business}

Image: Photos of SF State students

Follow the Value! Tracking the Value of Design Through The NPD Process

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Minu Kumar

Contribution Title

Follow the Value! Tracking the Value of Design Through The NPD Process

Conference

Summer American Marketing Association Conference

Year

2010

Description

Complete Citation

Kumar Minu and Charles H Noble (2010) "Follow the Value! Tracking the Value of Design Through The NPD Process," accepted for the Summer American Marketing Association Conference Proceedings.

Website

See Faculty: Minu Kumar

SF State Home