College of Business {College of Business}

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Economic Impact of Marketing Alliances on Shareholders' Wealth

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Foo-Nin Ho

Contribution Title

Economic Impact of Marketing Alliances on Shareholders' Wealth

Publication

Managerial Finance

Co-author

Yewmun Yip and Allan D. Shocker

Year

2010

Description

Complete Citation

Economic impact of marketing alliances on shareholders' wealthFoo-Nin Ho, Allan D. Shocker, Yewmun Yip (pp. 534 - 546)

Website

http://www.emeraldinsight.com/journals.htm?issn=0307-4358&volume=36&issue=6

See Faculty: Foo-Nin Ho

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