Intellectual Contribution by Joel Nicholson

Contribution Title

DaimlerChrysler AG

Publication

Co-author

Duerr, M.S., Gurney, N.

Year

2008

Description

This publication is a case study on the cultural implications of the acquisition of Chrysler by Daimler Benz to produce Daimler/Chrysler AG.

Complete Citation

Duerr, M.S., Gurney, N., and Nicholson, J.D., DaimlerChrysler AG. In Albaum, G. and Duerr, E. International Marketing and Export Mana

Website

See Faculty: Joel Nicholson