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The Mediating Role of Vicarious Innovativeness in New Product and Service Adoption Behavior

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subin Im

Contribution Title

The Mediating Role of Vicarious Innovativeness in New Product and Service Adoption Behavior

Publication

Journal of the Academy of Marketing Science, 35 (1), 63-75.

Co-author

Charlotte H. Mason, and Mark B. Houston

Year

2007

Description

Complete Citation

Website

See Faculty: Subin Im

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