College of Business {College of Business}

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Market Research at Museums - Basis for Innovative Services.

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Anne Koch

Contribution Title

Market Research at Museums - Basis for Innovative Services.

Publication

Handbook of Cultural Management, Stuttgart: Raabe Edition, April 2003, pp.1-17.

Co-author

Year

2003

Description

Complete Citation

Koch, A. (2003): Market Research at Museums - Basis for Innovative Services, in: Handbook of Cultural Management (in German), in: Bendixen, P. et al. (ed.): Handbook of Cultural Management, Stuttgart: Raabe Edition, April 2003, pp.1-17.

Website

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