Do Line Extensions Influence Parent Brand Equity? An Investigation of Supermarket Packaged Goods
Directory : Faculty : Intellectual Contributions
Intellectual Contribution by Ian Clark Sinapuelas
Contribution Title
Do Line Extensions Influence Parent Brand Equity? An Investigation of Supermarket Packaged Goods
Publication
The Journal of Product & Brand Management
Co-author
Sanjay Ram Sisodiya
Year
2009
Description
Complete Citation
Forthcoming
Website
See Faculty: Ian Clark Sinapuelas
