College of Business {College of Business}

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Creating Value Through Marketing Risk: The Case of Adventure Companies

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Gulnur Tumbat

Contribution Title

Creating Value Through Marketing Risk: The Case of Adventure Companies

Conference

American Marketing Association Winter Marketing Educators Conference

Year

2007

Description

Complete Citation

"Creating Value Through Marketing Risk: The Case of Adventure Companies," American Marketing Association Winter Marketing Educators Conference, San Diego, CA, 2007.

Website

See Faculty: Gulnur Tumbat

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