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The Process of Creating Value and Communicating it to the Consumer: A Product Design Perspective

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Minu Kumar

Contribution Title

The Process of Creating Value and Communicating it to the Consumer: A Product Design Perspective

Conference

Academy of Marketing Science

Year

2007

Description

Complete Citation

Kumar Minu and Charles H Noble (2007) "The Process of Creating Value and Communicating it to the Consumer: A Product Design Perspective" Proceedings of the Academy of Marketing Science, Coral Gables, FL.

Website

See Faculty: Minu Kumar

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