The Process of Creating Value and Communicating it to the Consumer: A Product Design Perspective
Directory : Faculty : Intellectual Contributions
Intellectual Contribution by Minu Kumar
Contribution Title
The Process of Creating Value and Communicating it to the Consumer: A Product Design Perspective
Conference
Academy of Marketing Science
Year
2007
Description
Complete Citation
Kumar Minu and Charles H Noble (2007) "The Process of Creating Value and Communicating it to the Consumer: A Product Design Perspective" Proceedings of the Academy of Marketing Science, Coral Gables, FL.
Website
See Faculty: Minu Kumar
