Intellectual Contribution by Mahmood Hussain

Contribution Title

Silence of the Web: A Few Effective Ways to Use Audio in Online Marketing

Publication

Journal of Digital Business

Co-author

lead author with William Perttula and Myl

Year

2006

Description

Marketers are now beginning to consider audio as a tool to add value to a Website and to promote brands. This paper develops a set of recommendations which Internet marketers may find useful as a starting point. They also provide a basis for future academic experiments aimed at understanding the impact of sound on the Internet.

Complete Citation

Hussain, Mahmood, William Perttula and Myl

Website

See Faculty: Mahmood Hussain