Intellectual Contribution by Lihua Wang

Contribution Title

Understanding Informant Bias and Measure Specificity in Estimating Firm-Specific and Relational Properties in Interfirm Relationships

Publication

." Journal of Business to Business Marketing

Co-author

Anderson, James C., Zerrillo, Philip C., Sr.

Year

2006

Description

Best Article of the Year from Journal of Business-to-Business Marketing

Complete Citation

Anderson, James C., Zerrillo, Philip C., Sr. and Wang, Lihua. (2006) "Understanding Informant Bias and Measure Specificity in Estimating Firm-Specific and Relational Properties in Interfirm Relationships." Journal of Business to Business Marketing, 13(4), 29-66.

Website

See Faculty: Lihua Wang