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Just Concentrate on the Best and Forget the Rest: Exploring the Impact of Personal Video Recorders on Attitudes Toward Advertising

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Kathy O'Donnell

Contribution Title

Just Concentrate on the Best and Forget the Rest: Exploring the Impact of Personal Video Recorders on Attitudes Toward Advertising

Conference

Hawaii International Conference on Business

Year

2004

Description

Complete Citation

Website

See Faculty: Kathy O'Donnell

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