Just Concentrate on the Best and Forget the Rest: Exploring the Impact of Personal Video Recorders on Attitudes Toward Advertising
Directory : Faculty : Intellectual Contributions
Intellectual Contribution by Kathy O'Donnell
Contribution Title
Just Concentrate on the Best and Forget the Rest: Exploring the Impact of Personal Video Recorders on Attitudes Toward Advertising
Conference
Hawaii International Conference on Business
Year
2004
Description
Complete Citation
Website
See Faculty: Kathy O'Donnell




