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Determinants of Korean and Japanese New Product Performance: The Mediating Role of Product Advantage

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subin Im

Contribution Title

Determinants of Korean and Japanese New Product Performance: The Mediating Role of Product Advantage

Publication

Journal of Business Research

Co-author

Cheryl Nakata, Heungsoo Park, Yongwon Ha

Year

2006

Description

Complete Citation

Website

See Faculty: Subin Im

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