College of Business {College of Business}

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The Reciprocal Effects of Extension Quality and Fit on Parent Brand Attitude

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subodh Bhat

Contribution Title

The Reciprocal Effects of Extension Quality and Fit on Parent Brand Attitude

Publication

Journal of Product and Brand Management

Co-author

Zimmer

Year

2004

Description

Complete Citation

13 (1), 37-46

Website

See Faculty: Subodh Bhat

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