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A Survey of Measures Evaluating Advertising Effectiveness Based on Users' Web Activity

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subodh Bhat

Contribution Title

A Survey of Measures Evaluating Advertising Effectiveness Based on Users' Web Activity

Publication

Advertising, Promotion and the New Media

Co-author

Sengupta, Bevans

Year

2005

Description

Complete Citation

Website

See Faculty: Subodh Bhat

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