Intellectual Contribution by Murray Silverman

Contribution Title

"Delicato Family Winery-Building and Communicating Value"

Publication

Superior Value in the New Economy: Concepts and Cases

Co-author

Year

2004

Description

Complete Citation

"Delicato Family Winery-Building and Communicating Value," (Case) in Johnson, W., Superior Value in the New Economy: Concepts and Cases, 2nd edition, St. Lucie Press, Boca Raton, Fl. (with Baack, S., Johnson, W., Gilinsky, A.) (2004).

Website

See Faculty: Murray Silverman