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Incorporating Tacit Knowledge into Marketing Decision Support Systems: An Econometric Investigation

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Mahmood Hussain

Contribution Title

Incorporating Tacit Knowledge into Marketing Decision Support Systems: An Econometric Investigation

Conference

Decision Science Institute's 2004 Annual Meeting

Year

2004

Description

This paper presents an econometric procedure to test the predictive quality of marketing decision support systems. Blending subjective judgments and empirical data seems to offer some improvement over using either of the two data sources exclusively.

Complete Citation

Hussain, Mahmood and Dipankar Chakravarti, "Incorporating Tacit Knowledge into Marketing Decision Support Systems: An Econometric Investigation," DSI 2004 Annual Meeting, Boston, Massachusetts, November 2004.

Website

See Faculty: Mahmood Hussain

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