Proactive or Reactive: An Examination of the Determinants of Organizations' Response to E-enabled Communication
Directory : Faculty : Intellectual Contributions
Intellectual Contribution by Yikuan Lee
Contribution Title
Proactive or Reactive: An Examination of the Determinants of Organizations' Response to E-enabled Communication
Conference
The Academy of Marketing Science Annual Conference, 2003.
Year
2003
Description
Complete Citation
Website
See Faculty: Yikuan Lee




