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Proactive or Reactive: An Examination of the Determinants of Organizations' Response to E-enabled Communication

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Yikuan Lee

Contribution Title

Proactive or Reactive: An Examination of the Determinants of Organizations' Response to E-enabled Communication

Conference

The Academy of Marketing Science Annual Conference, 2003.

Year

2003

Description

Complete Citation

Website

See Faculty: Yikuan Lee

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