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Is "Better Than Expected" Good for Everyone? The Effect of Mode of Reasoning in Consumer Delight

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Judi Strebel

Contribution Title

Is "Better Than Expected" Good for Everyone? The Effect of Mode of Reasoning in Consumer Delight

Conference

Academy of Marketing Science 2003 World Marketing Congress

Year

2003

Description

Complete Citation

Website

See Faculty: Judi Strebel

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