College of Business {College of Business}

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Pricing for Profit vs. Pricing for Revenue

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Ozgur Ozluk

Contribution Title

Pricing for Profit vs. Pricing for Revenue

Conference

INFORMS ANNUAL CONFERENCE 2002, SAN JOSE

Year

2002

Description

Demand models used for purposes of profit maximization differ substantially from those used for revenue maximization. This talk explores the differences between the two, and provides a rationale for modeling the same market with different demand functions, according to the firm's objective.

Complete Citation

Website

See Faculty: Ozgur Ozluk

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