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A Tale of Two Winemakers, France and California

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Intellectual Contribution by Susan Cholette

Contribution Title

A Tale of Two Winemakers, France and California


CSU-MICEFA Faculty Seminar: Paris, France




France is the premier provider and consumer of wine in Europe. California is the dominant wine producer (and consumer) within the United States. This paper compares these two winemaking giants from a business perspective. We examine facets of supply, demand, distribution and regulation and conclude with predictions for the future of this sector.

Complete Citation

Based on this conference presentation, a paper was submitted and has been accepted for publication (forthcoming late 2004) in International Journal of Wine Marketing, a peer-reviewed publication.


See Faculty: Susan Cholette

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