College of Business {College of Business}

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"New Product Innovation Capabilities: Definition and Application"

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subin Im

Contribution Title

"New Product Innovation Capabilities: Definition and Application"

Publication

AMA Winter Educators' Conference Proceedings, Vol.14, Austin, TX: American Marketing Association (Abstract).

Co-author

Year

2002

Description

Complete Citation

Website

See Faculty: Subin Im

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