Intellectual Contribution by Judi Strebel

Contribution Title

Satisfaction, Frustration, and Delight: A Framework for Understanding How Consumers Interact with Web Sites

Publication

Internet Marketing Research: Theory and Practice

Co-author

Year

2001

Description

Complete Citation

Satisfaction, Frustration, and Delight: A Framework for Understanding How Consumers Interact with Web Sites," with Jennifer Edson Escalas and Kapil Jain (2201) in Internet Marketing Research: Theory and Practice, Ook Lee (ed.), Indea Group Publishing, Hershey PA

Website

See Faculty: Judi Strebel