College of Business {College of Business}

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"Robert Mondavi Corporation" (Case)

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Murray Silverman

Contribution Title

"Robert Mondavi Corporation" (Case)

Publication

Strategic Management: Concepts and Cases by Thompson & Strickland, McGraw-Hill/Irwin, 13th edition, 2002, pp. C246-262.

Co-author

Year

2002

Description

Complete Citation

Silverman, M., Gilinsky,A. and Guy, M., "Robert Mondavi Corporation" (Case), in Strategic Management: Concepts and Cases by Thompson & Strickland, McGraw-Hill/Irwin, 13th edition, 2002, pp. C246-262.

Website

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