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Blending Managerial Judgment and Empirical Data to Represent Market Response: An Econometric Procedure and Its Experimental Test.

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Intellectual Contribution by Mahmood Hussain

Contribution Title

Blending Managerial Judgment and Empirical Data to Represent Market Response: An Econometric Procedure and Its Experimental Test.

Conference

2002 INFORMS Marketing Science Conference

Year

2002

Description

Blending tacit knowledge and formal empirical data poses several challenges. The researcher must assess context-specific redundancies and complementarities between tacit and formal knowledge. Next, s/he must choose appropriate frames in which to elicit knowledge and represent it in a format compatible for empirical analysis. Also, the elicitation process must rest on an understanding of the nature of tacit knowledge. Finally, one must develop the econometric methodology for market response estimation. This paper is among the very few in the area of marketing decision support systems which investigates the interface between econometrics and psychology.

Complete Citation

Hussain, Mahmood and Dipankar Chakravarti, "Blending Managerial Judgment and Empirical Data to Represent Market Response: An Econometric Procedure and Its Experimental Test," Marketing Science Conference, Edmonton, Canada, June 2002.

Website

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