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Version 6.0.1 Anyone? An Investigation of Consumer Software Upgrading Behavior

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subodh Bhat

Contribution Title

Version 6.0.1 Anyone? An Investigation of Consumer Software Upgrading Behavior

Publication

Journal of Marketing Theory and Practice

Co-author

Year

1998

Description

Complete Citation

Journal of Marketing Theory and Practice, Spring 1998, 6 (2), 87-96

Website

See Faculty: Subodh Bhat

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