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An Exploratory Study of Cross-National Differences in Perceptions of Fit Between a Brand and its Extension

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subodh Bhat

Contribution Title

An Exploratory Study of Cross-National Differences in Perceptions of Fit Between a Brand and its Extension

Publication

Western Marketing Educators' Association Conference Proceedings

Co-author

Year

1999

Description

Complete Citation

Western Marketing Educators' Association Conference Proceedings, 1999, 93-96

Website

See Faculty: Subodh Bhat

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