College of Business {College of Business}

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Research Issues in Targeting Neglected Segments

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subodh Bhat

Contribution Title

Research Issues in Targeting Neglected Segments

Publication

Advertising Research: The Internet, Consumer Behavior, and Strategy

Co-author

Year

2000

Description

Complete Citation

Advertising Research: The Internet, Consumer Behavior, and Strategy

Website

See Faculty: Subodh Bhat

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