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The Impact of Parent Brand Attribute Beliefs and Affect on Brand Extension Evaluation

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subodh Bhat

Contribution Title

The Impact of Parent Brand Attribute Beliefs and Affect on Brand Extension Evaluation

Publication

Journal of Business Research

Co-author

Year

2001

Description

Complete Citation

Journal of Business Research, July 2001, 53 (1)

Website

See Faculty: Subodh Bhat

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