College of Business {College of Business}

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Sanjit Sengupta

Directory : Faculty : Sanjit Sengupta

Sanjit Sengupta

Professor, Marketing

Sanjit Sengupta

Sanjit Sengupta (Ph.D. 1990, University of California, Berkeley), professor of marketing, teaches courses in marketing management, strategic marketing, and high-tech marketing.

He has also taught at the University of Maryland, College Park and in many executive development programs in the USA, India, Finland and South Korea.

His research interests include new product development and technological innovation, strategic alliances, sales management, and international marketing. His research has been published in many journals including Academy of Management Journal, Journal of Marketing, and Journal of Product Innovation Management.

His book, Marketing of High-Technology Products and Innovations, Third Edition, co-authored with Jakki Mohr and Stan Slater, has been published by Pearson Prentice Hall in 2010.

Prior to his academic career, Professor Sengupta worked in sales and marketing for Hindustan Computers Limited and CMC Limited in Bombay, India.

Contact Information



Office Hours:

Phone: 415 817-4366

Department: Marketing

Location: SCI 368

Advising Duties: Department Chair

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