Minu Kumar

Assistant Professor, Marketing

Minu Kumar is an Assistant Professor of Marketing at San Francisco State University (SFSU). He received a B.S. in Pharmacy from the Government College of Pharmacy (Bangalore University, 1996), M.B.A. (Concentration in pharmaceutical marketing, 2002) and a Ph.D in marketing (minor: pharmaceutical marketing, 2008) from the University of Mississippi. His primary scholarly interest lies in the area of New Product Development (NPD). Some notable topics of interest include but are not limited to, product design, aesthetics, knowledge management, acquisition and in-licensing innovation among others and research methodology using multivariate statistical techniques such as structural equation modeling. One healthcare related research interest that has piqued his interest in recent times is in the risk assessment of currently marketed prescription only lifestyle drugs.

Contact Information

Email: mkumar@sfsu.edu

Website:

Office Hours: TTH 925-1055

Phone: 405-2852

Department: Marketing

Location: SCI 327

Advising Duties: Undergrad

Education

• Bachelors in Pharmacy (1996), Government College of Pharmacy, Bangalore, India
• MBA Pharmaceutical Marketing Management (2002), University of Mississippi
• Ph.D Marketing (2008), University of Mississippi

Research Interests

• Product Design
• Pharmaceutical Marketing
• Organizational Information Processing
• Innovation Research
• Medical Device Design

Professional Associations

• Product Development Management Association
• American Marketing Association
• Academy of Marketing Science
• Society of Marketing Advances
• Karnataka State Pharmacy Council
• Design Management Institute
• Industrial design Society of America
• Pharmaceutical Market Research Group

Honors and Awards

• SFSU President's Award for Research (Fall 2012)
• AMA Summer Conference 2011 Track Co-Chair (New Product Development and Entreprenuership Track)
• SMA Doctoral Consortium Attendee
• AMA Doctoral Consortium Attendee
• MSI research grant
• Summer research Grant (University of Mississippi)
• Best Conference Paper AMA summer educators conference 2010
• Best paper in the track AMA summer educators conference 2010