Marketing

Neil Cohen, B.S.

Neil Cohen has been creating, building and managing brands for established global companies like Sega, Hilton, Arby.

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Role: 
Faculty
Department: 
Position: 
Lecturer
Office: 
SCI 312
Phone: 
(415) 338-1107
Office Hours: 
On Leave Fall 2018
Advising Duties & Hours: 
None
Terminal Degree: 
B.S.
Education: 
  • B.S. (1980), University of Florida
Research Interests: 
  • Brand Strategy

Subodh Bhat, Ph.D.

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Subodh Bhat is a professor of marketing teaching mainly marketing strategy and brand management to M.B.A. students. He has also been a visiting scholar at the Hong Kong University of Science and Technology.

His research interests include brands and branding, advertising, entrepreneurship, and high tech marketing. He has published several articles in journals such as the Journal of Marketing Research, Journal of Advertising, Journal of Consumer Marketing, and the Journal of Marketing Theory and Practice.

Role: 
Faculty
Department: 
Position: 
Professor
Office: 
SCI 312/DTC 624
Phone: 
(415) 817-4399
Office Hours: 
MW 4:15 PM - 6:15 PM (DTC)
Advising Duties & Hours: 
Advisor: Undergrad/Grad
Terminal Degree: 
Ph.D.
Education: 
  • Ph.D. in Marketing with an emphasis in Statistics (1992), University of Georgia
Research Interests: 
  • Brand Management
  • Controversial Advertising
  • Advertising Effects
  • Marketing Strategy
  • Entrepreneurship
Professional Associations: 
  • Member, Editorial Advisory Board, Journal of Advertising (2009 - 2016)

Minu Kumar, Ph.D.

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Minu Kumar is an Associate Professor of Marketing at San Francisco State University (SFSU). He received a B.S. in Pharmacy from the Government College of Pharmacy (Bangalore University, 1996), M.B.A. (Concentration in Pharmaceutical Marketing, 2002) and a Ph.D in marketing (minor: pharmaceutical marketing, 2008) from the University of Mississippi. His primary scholarly interest lies in the area of New Product Development (NPD).

Role: 
Faculty
Department: 
Position: 
Associate Professor
Office: 
SCI 327
Phone: 
(415) 405-2852
Office Hours: 
T 10:45 AM - 12:15 PM, Th 4:00 PM - 6:00 PM
Advising Duties & Hours: 
Advisor: Undergrad
Terminal Degree: 
Ph.D.
Education: 
  • B.S. in Pharmacy (1996), Government College of Pharmacy, Bangalore, India
  • M.B.A. in Pharmaceutical Marketing Management (2002), University of Mississippi
  • Ph.D. in Marketing (2008), University of Mississippi
Research Interests: 
  • Product Design and Development
  • Pharmaceutical Marketing
  • Organizational Information Processing
  • Innovation Research
Honors and Awards: 
  • Conference Co Chair (With Barry Bayus) for the 2013 PDMA Annual Research Forum
  • SFSU President's Award for Research (Fall 2012)
  • AMA Summer Conference 2011 Track Co-Chair (New Product Development and Entreprenuership Track)
  • Overall Best Conference Paper (AMA summer educators conference 2010)
  • Best paper in the track AMA summer educators conference 2010
  • 2006 AMA Sheth Doctoral Consortium Nominee (University of Mississippi)
  • 2006 MSI competitive research grant awardee
  • 2005 University of Mississippi Summer research Grant awardee
  • 2005 SMA Doctoral Consortium Nominee (University of Mississippi)
Professional Associations: 
  • Product Development Management Association
  • American Marketing Association
  • Academy of Marketing Science
  • Society of Marketing Advances
  • Karnataka State Pharmacy Council
  • Design Management Institute
  • Industrial Design Society of America
  • Pharmaceutical Market Research Group

Foo-Nin Ho, Ph.D.

Foo-Nin Ho has been a professor of marketing at San Francisco State University since 1993. He received his Ph.D. from the University of Mississippi and his teaching interests include marketing research and consumer behavior. Currently, Professor Ho teaches both graduate and undergraduate marketing research and consumer behavior.

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Role: 
Faculty
Department: 
Position: 
Professor, Department Chair
Office: 
SCI 313
Phone: 
(415) 338-6287
Office Hours: 
T 12:00 PM - 3:00 PM, W 11:00 AM - 2:00 PM
Advising Duties & Hours: 
Advisor: Undergrad
Terminal Degree: 
Ph.D.
Email: 
Education: 
  • Ph.D., University of Mississippi

Veronika Papyrina, Ph.D.

Veronika Papyrina earned her Ph.D. from the University of Western Ontario. Her research interests focus on marketing communications, crisis management and image restoration strategies. She is on the Editorial Revision Board of the Journal of Promotion Management. Her work has appeared in the Journal of Consumer Behavior, Journal of Marketing Communications, Journal of Promotion Management, and the Journal of International Marketing.

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Role: 
Faculty
Department: 
Position: 
Associate Professor
Office: 
SCI 343
Phone: 
(415) 338-6291
Office Hours: 
TTh 9:00 AM - 9:30 AM, 1:00 PM - 2:00 PM, 3:15 PM - 3:45PM
Advising Duties & Hours: 
Advisor: Undergrad
Terminal Degree: 
Ph.D.
Education: 
  • Ph.D. in Business Administration with an area of specialization in Marketing, R. Ivey School of Business at the University of Western Ontario