Marketing

Neil Cohen, B.S.

Neil Cohen has been creating, building and managing brands for established global companies like Sega, Hilton, Arby.

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Role: 
Faculty
Department: 
Position: 
Lecturer
Office: 
SCI 312
Phone: 
(415) 338-1107
Office Hours: 
On Leave Fall 2018
Advising Duties & Hours: 
None
Terminal Degree: 
B.S.
Education: 
  • B.S. (1980), University of Florida
Research Interests: 
  • Brand Strategy

Subodh Bhat, Ph.D.

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Subodh Bhat is a professor of marketing teaching mainly marketing strategy and brand management to M.B.A. students. He has also been a visiting scholar at the Hong Kong University of Science and Technology.

His research interests include brands and branding, advertising, entrepreneurship, and high tech marketing. He has published several articles in journals such as the Journal of Marketing Research, Journal of Advertising, Journal of Consumer Marketing, and the Journal of Marketing Theory and Practice.

Role: 
Faculty
Department: 
Position: 
Professor
Office: 
SCI 312/DTC 624
Phone: 
(415) 817-4399
Office Hours: 
MW 4:15 PM - 6:15 PM (DTC)
Advising Duties & Hours: 
Advisor: Undergrad/Grad
Terminal Degree: 
Ph.D.
Education: 
  • Ph.D. in Marketing with an emphasis in Statistics (1992), University of Georgia
Research Interests: 
  • Brand Management
  • Controversial Advertising
  • Advertising Effects
  • Marketing Strategy
  • Entrepreneurship
Professional Associations: 
  • Member, Editorial Advisory Board, Journal of Advertising (2009 - 2016)

Veronika Papyrina, Ph.D.

Veronika Papyrina earned her Ph.D. from the University of Western Ontario. Her research interests focus on marketing communications, crisis management and image restoration strategies. She is on the Editorial Revision Board of the Journal of Promotion Management. Her work has appeared in the Journal of Consumer Behavior, Journal of Marketing Communications, Journal of Promotion Management, and the Journal of International Marketing.

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Role: 
Faculty
Department: 
Position: 
Associate Professor
Office: 
SCI 343
Phone: 
(415) 338-6291
Office Hours: 
TTh 9:00 AM - 9:30 AM, 1:00 PM - 2:00 PM, 3:15 PM - 3:45PM
Advising Duties & Hours: 
Advisor: Undergrad
Terminal Degree: 
Ph.D.
Education: 
  • Ph.D. in Business Administration with an area of specialization in Marketing, R. Ivey School of Business at the University of Western Ontario

Bruce Robertson, Ph.D.

Bruce Robertson joined us in fall 2001 as an assistant professor. He received his Ph.D. from the University of Cincinnati where he taught Internet marketing and marketing strategy. His research interests include the effects of incorporating new information into existing knowledge structures and how the process affects our perceptions.

In addition, Professor Robertson has worked with the financial services industry at the national level developing research priorities and using social network analysis to help understand sales manager performance.

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Role: 
Faculty
Department: 
Position: 
Associate Professor
Office: 
SCI 373
Phone: 
(415) 338-6288
Office Hours: 
TTh 11:15 AM – 1:15 PM
Advising Duties & Hours: 
Advisor: Undergrad
Terminal Degree: 
Ph.D.
Education: 
  • B.B.A. (1984), University of Toledo
  • M.B.A. (1996), University of Toledo
  • Ph.D. (2001), University of Cincinnati
Honors and Awards: 
  • Academy of Marketing Science "Outstanding Marketing Teacher Award" 2011.