Associate Professor of Management Tom Thomas in the News
News + Events : Associate Professor of Management Tom Thomas in the News
Associate Professor of Management Tom Thomas commented in an Oct. 26 The Hill story about Proposition 26, which has gone largely unnoticed by voters but could potentially undermine state climate-change laws. "The low level of awareness makes them fair game for ads but also makes it harder to gain support," Thomas said. "Typically if an initiative starts out with less than overwhelming support—if it’s an initiative that has to do with business interests—it’s not likely to win." But he cautions that, with the low awareness, late advertising could sway less educated voters, "those numbers can really move on Election Day. I’d say it’s still a little dicey, it’s still a little up in the air."