News + Events : Associate Prof. Judi Strebel in the News
7/21/2009
In a study co-authored by Associate Professor of Marketing Judi Strebel, researchers explored consumer reaction to unexpected promotional gifts. For Westerners, an unexpected gift reinforces feelings of control over their environment. For East Asians, it indicates imbalance and prophesizes bad fortune. Thaindian News 07/21/2009
