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Student and faculty member write best-selling case

News + Events : Student and faculty member write best-selling case

10/27/2008

Five years ago, faculty member Jeff Saperstein
supervised graduate business student Jennifer Gervasi Nelson and together they
co-wrote a case study entitled “Toyota: Driving the Mainstream Market to Purchase
Hybrid Electronic Vehicles” which was
published by Ivey Publishing. The case was ranked 9th best selling for Ivey
in 2007-2008.

Congratulations, Jennifer and Jeff!

 

Ivey Publishing’s 2007-2008 Best Selling Cases

#1 Starbucks, Mary M. Crossan,
Ariff Kachra

#2 Ellen Moore (A): Living and Working in Korea,
Henry W. Lane, Chantell Nicholls, Gail Ellement

#3 Ruth’s Chris: The High Stakes of International
Expansion
, Ilan Alon, Allen H. Kupetz

#4 Eli Lilly in India: Rethinking the Joint Venture
Strategy
, Charles Dhanaraj, Paul W.
Beamish, Nikhil Celly

#5 Sabena Belgian World Airlines: Weytjens First
Assignment
, Mary M. Crossan, Barbara
Pierce

#6 Swatch and the Global Watch Industry, Allen Morrison, Cyril Bouquet

#7 Cola Wars in China: The Future is Here, Niraj Dawar, Nancy
Dai

#8 Leo Burnett Company Ltd.: Virtual Team Management, Joerg Dietz, Fernando Olivera, Elizabeth O’Neil

#9 Toyota: Driving the Mainstream Market to Purchase
Hybrid Electric Vehicles
, Jeff
Saperstein, Jennifer Nelson

#10 Brand in the Hand: Mobile Marketing at Adidas, Andy Rohm, Fareena Sultan, David T. A. Wesley


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