College of Business {College of Business}

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Marketing course helps student obtain scholarship

News + Events : Marketing course helps student obtain scholarship

06/23/2008

Kacie Turpenen, a student in Assistant Professor of Marketing Gulnur Tumbat's
Advertising Theory and Practice course (MKTG434) in Spring 2008, received a
$1,000 scholarship from The Greater San
Francisco Advertising Club. Kacie, who is majoring in apparel design,
used the course's ad planning project as part of her application package. Her
project was about analyzing a major brand's current advertising efforts and
proposing alternate and superior strategies.


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