College of Business {College of Business}

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Assistant Prof. Bruce Heiman asks question on Mad Money with Jim Cramer

News + Events : Assistant Prof. Bruce Heiman asks question on Mad Money with Jim Cramer

10/29/2007

Professor Bruce HeimanOn Oct. 21, 2007, International Business Prof. Bruce Heiman's voice was briefly
featured on CNBC's hit TV show Mad Money with Jim Cramer during which he gave
a strong plug for SF State University's College of Business. The show will likely be
packaged and sold as part of a DVD by cable network CNBC because it dealt with
broadly applicable investment advice that separates amateurs from professionals,
rather than the usual theme of  stocks of the day.

Cramer liked the question
asked by Heiman, "how much cash should I have in my account depending on whether
the market is up or down?" and answered that pros always have some cash on hand. As a
rule of thumb  never less than 5%, which Cramer described as "running on
empty—sell something." Pros never go below a minimum level of cash and are
never "fully invested" in stocks so that they can take advantage of any bargains that
might arise.


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