Assistant Professor of Marketing Gulnur Tumbat's June climb to the summit of
Alaska's
Mt. McKinley not only fed her passion for mountain climbing, it contributed to
her expanding expertise on the relationship between those who provide and those
who purchase physical risk.

Though the experienced climber's previous research
includes interviews with climbing leaders and consumers at a base camp on Mount
Everest, this was the first time that her research included participating in
an expedition as a client-climber. Continue reading...