Collaboration between student and faculty results in publication
News + Events : Collaboration between student and faculty results in publication
"High gas prices and shifting consumer sentiment point to bright prospects for hybrid cars."
The Hybrid Phenomenon
Co-written by John Acheson and Norma Carr-Ruffino
THE FUTURIST, July-August 2007, www.wfs.orgÂ
About the Authors
earned his MBA in 2007 from San Francisco State University, College of
Business, where his research focused on The Hybrid Phenomenon.
Norma Carr-Ruffino is a professor of management at San Francisco State University. She teaches a seminar on creativity and innovation in business with a focus on future scenarios.