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Collaboration between student and faculty results in publication

News + Events : Collaboration between student and faculty results in publication

06/26/2007

cover shot of The Hybrid Phenomenon article"High gas prices and shifting consumer sentiment point to bright prospects for hybrid cars."
The Hybrid Phenomenon
Co-written by John Acheson and Norma Carr-Ruffino
THE FUTURIST, July-August 2007, www.wfs.org 

About the Authors
John Acheson
earned his MBA in 2007 from San Francisco State University, College of
Business, where his research focused on The Hybrid Phenomenon.

Norma Carr-Ruffino is a professor of management at San Francisco State University. She teaches a seminar on creativity and innovation in business with a focus on future scenarios.


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