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Marketing Professor Kathy O'Donnell in the News

News + Events : Marketing Professor Kathy O'Donnell in the News

08/11/2011

Professor of Marketing Kathy O'DonnellProfessor of Marketing Kathy O'Donnell's short film The Costumer is Always Right, about women's costumes at Burning Man, has been accepted for presentation at the Association for Consumer Research conference in St. Louis this fall. Kathy is returning to Burning Man this summer to interview men about their costume motivations and outcomes.


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