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Marketing Professor Bruce Robertson discusses rise of Super Bowl ads

News + Events : Marketing Professor Bruce Robertson discusses rise of Super Bowl ads

01/24/2014

Super Bowl advertisements have become a national pastime unto themselves, and Associate Professor of Marketing Bruce Robertson says that trend can be traced to two concurrent developments in the late 1970s: the availability of cable television and the National Football League's rise to prominence. Read the full SF State story.

Related Coverage:

Assistant Professor of Marketing Bruce Robertson discusses how the Super Bowl became the most important event of the year for advertisers. KGO-TV 01/27/2013

 


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