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Marketing Lecturer Jan Ahrens in the News

News + Events : Marketing Lecturer Jan Ahrens in the News


This past summer Marketing Lecturer Jan Ahrens taught a marketing course to a group of 14 students from Akita International University and San Francisco State University.

"We spent three weeks from late June in San Francisco studying brand management and social media marketing. In addition to classroom studies, we made six site visits during which the CMOs spoke to us about how they market their resources. These visits included Twitter, San Jose Giants, Golden Gate National Parks, Japantown, and Kenzo Estate Winery in Napa.

"Then, the students traveled to Akita for three weeks in mid-July. There they learned about the culture and resources of this agriculturally-oriented prefecture. The capstone of the course was to make recommendations for how the Akita Prefecture can best market its tourism opportunities. Our students recommended solid marketing applications and also developed a live mobile app for Akita to use."

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