College of Business {College of Business}

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So why do people buy premium when they don’t have to?

News + Events : So why do people buy premium when they don’t have to?

12/13/2012

Professor of Marketing Subodh Bhat comments on gas prices, saying consumers can mistakenly judge products with a higher price as being higher quality. KALW Radio San Francisco, 12/10/12;  Transportation Nation, 12/11/2012


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