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Financial advisors often play the role of psychologist, says Assistant Professor of Finance Todd Feldman

News + Events : Financial advisors often play the role of psychologist, says Assistant Professor of Finance Todd Feldman

06/03/2011

Assistant Professor of Finance Todd Feldman

Most good advisors are used to playing psychologist—helping clients understand and overcome irrational impulses in order to make sound investment choices.

“That’s what clients are really paying for,” says Todd Feldman, a partner with Behavioral Finance Investment Advisors, in San Francisco, and an assistant professor of finance at San Francisco State University. “They need help in getting around their irrational behavior.” Financial Planning 5/20/11

 


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