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Marketing lecturer Jan Ahrens in the News

News + Events : Marketing lecturer Jan Ahrens in the News


Jan Ahrens, Lecturer, MarketingJan Ahrens, lecturer in the marketing department, is the coauthor of "A Content Analysis of Registration Processes on Websites: How Advertisers Gather Information to Customize Marketing Communications" with James R. Coyle, Miami University.

The article analyzes the reasons why proper implementation and design of registration pages is a crucial consideration in the development of websites through the comparison of the registration processes established by large and small websites, as well as websites of pure play companies versus click-and-mortar companies. Journal of Interactive Advertising, Vol 11, No 2, Spring 2011


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