Marketing Professor Subodh Bhat in the News
News + Events : Marketing Professor Subodh Bhat in the News
Are local armed insurgencies affecting your company's stock price? Don't bother communicating intellectual capital to investors in visual or numerical formats.
Communicating corporate parent brand heritage does nothing for a spin-off's stock valuation, according to a recent study by Subodh Bhat, professor of marketing. Business Insider 03/03/2011